\u601d\u79d1<\/a>\u8fd1\u65e5\u767c\u5e03\u7684\u300a2022 \u5e74\u6578\u64da\u96b1\u79c1\u57fa\u6e96\u7814\u7a76\u5831\u544a\u300b\u986f\u793a\uff0c\u96b1\u79c1\u4fdd\u8b77\u662f\u4f01\u696d\u7ba1\u7406\u7684\u95dc\u9375\uff0c\u4e9e\u592a\u5730\u5340 91% \u548c\u4e2d\u570b 94% \u7684\u53d7\u8a2a\u4f01\u696d\u8a8d\u70ba\u96b1\u79c1\u4fdd\u8b77\u662f\u7576\u52d9\u4e4b\u6025\u3002\u9019\u9805\u8abf\u67e5\u662f\u95dc\u65bc\u5168\u7403\u7bc4\u570d\u5167\u4f01\u696d\u96b1\u79c1\u4fdd\u8b77\u8209\u63aa\u7684\u5e74\u5ea6\u56de\u9867\uff0c\u56de\u9867\u4e86\u96b1\u79c1\u4fdd\u8b77\u5c0d\u4f01\u696d\u7684\u5f71\u97ff\u4ee5\u53ca\u4ed6\u5011\u5c0d\u6578\u64da\u96b1\u79c1\u7684\u770b\u6cd5\u3002\u8abf\u67e5\u986f\u793a\uff0c\u96b1\u79c1\u4fdd\u8b77\u6295\u8cc7\u6301\u7e8c\u589e\u52a0\uff0c\u4f01\u696d\u5f9e\u96b1\u79c1\u4fdd\u8b77\u652f\u51fa\u4e2d\u770b\u5230\u4e86\u9ad8\u6295\u8cc7\u56de\u5831\u7387\u3002<\/p>\n\u5c0d\u65bc\u5168\u7403\u7bc4\u570d\u7684\u4f01\u696d\u4f86\u8aaa\uff0c\u96b1\u79c1\u4fdd\u8b77\u5df2\u7d93\u6210\u70ba\u4e00\u7a2e\u771f\u6b63\u7684\u5546\u696d\u9700\u6c42\uff0c\u4e5f\u662f\u5ba2\u6236\u4fe1\u4efb\u7684\u91cd\u8981\u7d44\u6210\u90e8\u5206\u3002\u4e9e\u592a\u5730\u5340 91% \u548c\u4e2d\u570b 97% \u7684\u53d7\u8a2a\u4f01\u696d\u8868\u793a\uff0c\u4ed6\u5011\u4e0d\u6703\u5f9e\u6c92\u6709\u6070\u7576\u6578\u64da\u4fdd\u8b77\u63aa\u65bd\u7684\u4f01\u696d\u4e2d\u9032\u884c\u63a1\u8cfc\uff0c93% \u7684\u4e9e\u592a\u5730\u5340\u548c 94% \u7684\u4e2d\u570b\u53d7\u8a2a\u4f01\u696d\u8868\u793a\uff0c\u5916\u90e8\u96b1\u79c1\u8a8d\u8b49\u5728\u4ed6\u5011\u7684\u63a1\u8cfc\u6d41\u7a0b\u4e2d\u5f88\u91cd\u8981\u3002<\/p>\n
\u601d\u79d1\u4e9e\u592a\u3001\u65e5\u672c\u548c\u5927\u4e2d\u83ef\u5340\u7e3d\u88c1 Dave West \u8868\u793a\uff1a<\/p>\n
\u201c\u96b1\u79c1\u4fdd\u8b77\u5c0d\u4e9e\u592a\u5730\u5340\u7684\u4f01\u696d\u4f86\u8aaa\u8d8a\u4f86\u8d8a\u91cd\u8981,\u4e9e\u592a\u5730\u5340 96% \u548c\u4e2d\u570b 99% \u7684\u4f01\u696d\u8868\u660e\uff0c\u4ed6\u5011\u5411\u7ba1\u7406\u5c64\u532f\u5831\u4e00\u500b\u6216\u591a\u500b\u96b1\u79c1\u76f8\u95dc\u6307\u6a19\uff1b\u4e9e\u592a\u5730\u5340\u4f01\u696d\u96b1\u79c1\u4fdd\u8b77\u6295\u8cc7\u9810\u7b97\u589e\u52a0\u4e86 18%\uff0c\u4e2d\u570b\u4f01\u696d\u96b1\u79c1\u4fdd\u8b77\u6295\u8cc7\u9810\u7b97\u589e\u52a0\u4e86 11%\u3002\u8207\u5176\u4ed6\u5730\u5340\u76f8\u6bd4\uff0c\u9019\u4e9b\u8da8\u52e2\u5728\u8a72\u5730\u5340\u66f4\u70ba\u660e\u986f\uff0c\u5728\u96b1\u79c1\u4fdd\u8b77\u9810\u7b97\u589e\u9577\u65b9\u9762\uff0c\u65e5\u672c (100%)\u3001\u6cf0\u570b (55%) \u548c\u97d3\u570b (45%) \u7b49\u8655\u65bc\u9818\u5148\u5730\u4f4d\u3002\u5728\u601d\u79d1\uff0c\u6211\u5011\u8a8d\u70ba\u96b1\u79c1\u662f\u4e00\u9805\u57fa\u672c\u6b0a\u5229\uff0c\u6211\u5011\u9700\u8981\u5b89\u5168\u6027\u548c\u900f\u660e\u5ea6\u4f86\u4fdd\u8b77\u5b83\u3002\u9f13\u821e\u4eba\u5fc3\u7684\u662f\uff0c\u6211\u5011\u770b\u5230\u4e9e\u592a\u5730\u5340\u7684\u4f01\u696d\u4e0d\u50c5\u5c07\u96b1\u79c1\u4fdd\u8b77\u8996\u70ba\u4e00\u9805\u5546\u696d\u9700\u6c42\uff0c\u800c\u4e14\u770b\u5230\u5b83\u70ba\u4f01\u696d\u5e36\u4f86\u7684\u76ca\u8655\u3002\u201d<\/p>\n
\u601d\u79d1\u5927\u4e2d\u83ef\u5340\u526f\u7e3d\u88c1\uff0c\u5b89\u5168\u4e8b\u696d\u90e8\u7e3d\u7d93\u7406\u535c\u61b2\u9304\u8868\u793a\uff1a
\n\u201c\u5f9e\u6578\u64da\u4e0a\u770b\uff0c\u4e2d\u570b\u4f01\u696d\u666e\u904d\u66f4\u95dc\u6ce8\u96b1\u79c1\u5b89\u5168\uff0c\u5c0d\u65bc\u96b1\u79c1\u4fdd\u8b77\u4e5f\u6709\u66f4\u5927\u7684\u9700\u6c42\uff0c\u9019\u8feb\u4f7f\u4f01\u696d\u9700\u8981\u52a0\u5927\u5728\u6280\u8853\u89e3\u6c7a\u65b9\u6848\u548c\u57f9\u990a\u76f8\u95dc\u80fd\u529b\u65b9\u9762\u7684\u6295\u8cc7\uff0c\u70ba\u96b1\u79c1\u4fdd\u8b77\u505a\u597d\u6e96\u5099\u3002\u601d\u79d1\u59cb\u7d42\u628a\u7db2\u7d61\u548c\u5b89\u5168\u770b\u6210\u4e00\u500b\u6574\u9ad4\uff0c\u70ba\u4f01\u696d\u63d0\u4f9b \u2018 \u96f6\u4fe1\u4efb \u2019 \u548c \u2018 \u7aef\u5230\u7aef \u2019 \u7684\u5b89\u5168\u89e3\u6c7a\u65b9\u6848\uff0c\u5f9e\u6839\u6e90\u4e0a\u4fdd\u969c\u4f01\u696d\u96b1\u79c1\u5b89\u5168\uff0c\u5f9e\u800c\u5728\u5e02\u5834\u7af6\u722d\u4e2d\u4f54\u64da\u6709\u5229\u4f4d\u7f6e\u3002\u201d<\/p>\n
\u96b1\u79c1\u4fdd\u8b77\u7684\u6295\u8cc7\u56de\u5831\u7387 (ROI) \u9023\u7e8c\u7b2c\u4e09\u5e74\u4fdd\u6301\u9ad8\u6c34\u5e73\uff0c\u4e2d\u5c0f\u4f01\u696d\u7684\u6536\u76ca\u6709\u6240\u589e\u52a0\u3002\u8d85\u904e 60% \u7684\u4e9e\u592a\u5730\u5340\u548c\u8d85\u904e 70% \u7684\u4e2d\u570b\u53d7\u8a2a\u4f01\u696d\u8a8d\u70ba\uff0c\u4ed6\u5011\u5f9e\u96b1\u79c1\u4fdd\u8b77\u4e2d\u7372\u5f97\u4e86\u5de8\u5927\u7684\u5546\u696d\u50f9\u503c\uff0c\u7279\u5225\u662f\u5728\u6e1b\u5c11\u92b7\u552e\u5ef6\u9072\uff08\u4e9e\u592a\u5340\u70ba 64%\uff0c\u4e2d\u570b\u70ba 71%\uff09\u3001\u6e1b\u8f15\u6578\u64da\u6d29\u9732\u9020\u6210\u7684\u640d\u5931\uff08\u4e9e\u592a\u5340\u70ba 70%\uff0c\u4e2d\u570b\u70ba 81%\uff09\u3001\u4fc3\u9032\u5275\u65b0\uff08\u4e9e\u592a\u5340\u70ba 69%\uff0c\u4e2d\u570b\u70ba 76%\uff09\u3001\u5be6\u73fe\u6548\u7387\uff08\u4e9e\u592a\u5340\u70ba 69%\uff0c\u4e2d\u570b\u70ba 74%\uff09\u3001\u8207\u5ba2\u6236\u5efa\u7acb\u4fe1\u4efb\uff08\u4e9e\u592a\u5340\u70ba 72%\uff0c\u4e2d\u570b\u70ba 78%\uff09\u4ee5\u53ca\u589e\u52a0\u516c\u53f8\u5438\u5f15\u529b\uff08\u4e9e\u592a\u5340\u70ba 71%\uff0c\u4e2d\u570b\u70ba 75%\uff09\u65b9\u9762\u3002<\/p>\n
\u53d7\u8a2a\u4f01\u696d\u9810\u8a08\u4ed6\u5011\u7684\u6295\u8cc7\u56de\u5831\u7387\u5e73\u5747\u70ba\u652f\u51fa\u7684 1.8 \u500d\u3002\u96d6\u7136\u9019\u500b\u6578\u5b57\u5f88\u6709\u5438\u5f15\u529b\uff0c\u4f46\u8207\u53bb\u5e74 (1.9 \u500d) \u76f8\u6bd4\u7565\u6709\u964d\u4f4e\u3002\u9019\u53ef\u80fd\u662f\u7531\u65bc\u9632\u79a6\u75ab\u60c5\u3001\u9069\u61c9\u65b0\u7acb\u6cd5\u3001\u570b\u969b\u9593\u6578\u64da\u50b3\u8f38\u7684\u4e0d\u7a69\u5b9a\u6027\u4ee5\u53ca\u8d8a\u4f86\u8d8a\u591a\u7684\u6578\u64da\u672c\u5730\u5316\u8981\u6c42\u7b49\u65b9\u9762\u7684\u6301\u7e8c\u9700\u6c42\u5c0e\u81f4\u7684\u3002\u4e2d\u570b\u53d7\u8a2a\u4f01\u696d\u9810\u8a08\u6295\u8cc7\u56de\u5831\u7387\u5e73\u5747\u70ba\u652f\u51fa\u7684 1.6 \u500d\uff0c\u8207\u53bb\u5e74\uff081.7 \u500d\uff09\u76f8\u6bd4\u4e5f\u6709\u5c0f\u5e45\u964d\u4f4e\u3002<\/p>\n
\u96b1\u79c1\u7acb\u6cd5\u5728\u5168\u7403\u7bc4\u570d\u5167\u5ee3\u53d7\u6b61\u8fce\uff0c\u5118\u7ba1\u9075\u5b88\u9019\u4e9b\u6cd5\u5f8b\u901a\u5e38\u9700\u8981\u4ed8\u51fa\u5de8\u5927\u7684\u52aa\u529b\u548c\u6210\u672c\uff08\u4f8b\u5982\uff0c\u6578\u64da\u7de8\u76ee\u3001\u7dad\u8b77\u8655\u7406\u6d3b\u52d5\u7684\u8a18\u9304\u3001\u5be6\u65bd\u63a7\u5236\u2014\u2014\u8a2d\u8a08\u96b1\u79c1\u3001\u97ff\u61c9\u7528\u6236\u8acb\u6c42\uff09\u3002\u4e9e\u592a\u5730\u5340 86% \u548c\u4e2d\u570b 91% \u7684\u53d7\u8a2a\u4f01\u696d\u8868\u793a\uff0c\u96b1\u79c1\u6cd5\u7522\u751f\u4e86\u7a4d\u6975\u5f71\u97ff\uff0c\u53ea\u6709 3% \u7684\u4e9e\u592a\u5730\u5340\u548c 2% \u7684\u4e2d\u570b\u4f01\u696d\u8868\u793a\u9019\u4e9b\u6cd5\u5f8b\u9020\u6210\u4e86\u8ca0\u9762\u5f71\u97ff\u3002<\/p>\n
\u96a8\u8457\u653f\u5e9c\u548c\u4f01\u696d\u7e7c\u7e8c\u8981\u6c42\u9032\u4e00\u6b65\u7684\u6578\u64da\u4fdd\u8b77\uff0c\u4ed6\u5011\u6b63\u5728\u843d\u5be6\u6578\u64da\u672c\u5730\u5316\u8981\u6c42\u3002 93% \u7684\u4e9e\u592a\u5730\u5340\u548c\u4e2d\u570b\u53d7\u8a2a\u4f01\u696d\u8868\u793a\uff0c\u9019\u5df2\u6210\u70ba\u4f01\u696d\u7684\u4e00\u500b\u91cd\u8981\u4e8b\u9805\u3002\u4f46\u9019\u662f\u6709\u4ee3\u50f9\u7684\u2014\u201491% \u7684\u4e9e\u592a\u5730\u5340\u548c 92% \u7684\u4e2d\u570b\u53d7\u8a2a\u4f01\u696d\u8868\u793a\uff0c\u672c\u5730\u5316\u8981\u6c42\u7d66\u4f01\u696d\u589e\u52a0\u4e86\u5de8\u5927\u7684\u904b\u71df\u6210\u672c\u3002<\/p>\n
\u6700\u5f8c\uff0c\u5728\u6578\u64da\u61c9\u7528\u65b9\u9762\uff0c\u4e9e\u592a\u5730\u5340 93% \u548c\u4e2d\u570b 98% \u7684\u53d7\u8a2a\u4f01\u696d\u627f\u8a8d\uff0c\u4ed6\u5011\u7684\u78ba\u61c9\u4ee5\u66f4\u8ca0\u8cac\u7684\u614b\u5ea6\u4f7f\u7528\u6578\u64da\u3002 87% \u7684\u4e9e\u592a\u5730\u5340\u548c 96% \u7684\u4e2d\u570b\u53d7\u8a2a\u4f01\u696d\u76f8\u4fe1\u4ed6\u5011\u5df2\u7d93\u6709\u4e86\u78ba\u4fdd\u81ea\u52d5\u5316\u6c7a\u7b56\u6309\u7167\u5ba2\u6236\u671f\u671b\u5b8c\u6210\u7684\u6d41\u7a0b\u3002\u7136\u800c\uff0c\u601d\u79d1\u300a2021 \u5e74\u6d88\u8cbb\u8005\u96b1\u79c1\u8abf\u67e5\u300b\u986f\u793a\uff0c\u8a31\u591a\u4eba\u5e0c\u671b\u63d0\u9ad8\u900f\u660e\u5ea6\uff0c\u5168\u7403 56% \u548c\u4e2d\u570b 63% \u7684\u53d7\u8a2a\u4f01\u696d\u5c0d\u6578\u64da\u5728\u4eba\u5de5\u667a\u80fd\u548c\u81ea\u52d5\u5316\u6c7a\u7b56\u4e2d\u7684\u61c9\u7528\u8868\u793a\u64d4\u6182\uff1b\u5168\u7403 46% \u548c\u4e2d\u570b 49% \u7684\u53d7\u8a2a\u4f01\u696d\u8a8d\u70ba\uff0c\u4ed6\u5011\u7121\u6cd5\u5145\u5206\u4fdd\u8b77\u81ea\u5df1\u7684\u6578\u64da\uff0c\u4e3b\u8981\u662f\u56e0\u70ba\u4ed6\u5011\u4e0d\u77e5\u9053\u662f\u4ec0\u9ebc\u7d44\u7e54\u5728\u6536\u96c6\u548c\u8655\u7406\u4ed6\u5011\u7684\u6578\u64da\u3002<\/p>\n
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